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What the Digital Age Means to Entrepreneur Shazir Mucklai

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What the Digital Age Means to Entrepreneur Shazir Mucklai

October 10
21:45 2018

Enter Shazir Mucklai. Started out writing for major financial publications at 16. Wrote for the likes of Seeking Alpha and Benzinga, while in high school. Graduated high school and started advising startups on how to hone in on what matters the most, their ability to scale and scale quickly.

Following that – he led a startup his freshman year in college selling strategy guides and how-to guides about popular games. Mucklai then progressed to run a PR firm, SV Advisory Group which focuses on growth oriented firms looking to create brand awareness.

We asked Mucklai, how he feels about the digital age and how businesses can use customer centricity to their advantage.

Kivo Daily: What do you think is a successful characteristic of any startup?

Shazir Mucklai: I really do believe that in today’s digital world, customers want to know about the companies they interact with and purchase from. Hence, Transparency is the most important trait any brand can offer to its service users / consumers. To build loyalty brands, need to be transparent and demonstrate their personality online and the company’s ethos. For those businesses that are transparent and do communicate openly with customers, the reward is loyalty with 94% of consumers claiming to stick with a company that offers transparency and 73% would be willing to pay more for a product that offers it, according to research surveys.

Kivo Daily: Are things like Social media really that important?

Shazir Mucklai: Social media has enabled everyday users to become incredibly influential. Companies no longer need to hire celebrities to endorse their products to get millions of people interested in their product or service.

Individuals without any sort of verification or credentials other than droves of followers on social media can influence those simply by endorsing a certain product. Take Swedish web-based comedian PewDiePie with more than 47 million. While micro-influencers – those with below 100,000 followers have more influence, and have higher engagement rates than well-known celebrities. This itself is a staggering statistic.

Aware of these new influencers, brands have taken to hiring influencers to persuade and engage customers. Take conglomerate Coca-Cola for example who have moved from a reliance on influencer product placements to hiring influencers as hosts on its own YouTube channel, Coke TV.

Kivo Daily: Any final thoughts?

Shazir Mucklai: Find ways to leverage SEO, and WordPress. These two are the fundamentals of web presence and building trust with your customer. Additionally, whether you’re selling software, board games or tree removal services, one of the first steps for any entrepreneur starting a business today is to leverage effective technology. Once you have a vision and you know who your ideal audience is, adopting technology that will make you look professional, collective, put together will all couple together to boost your bottom line.

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