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Atlatl Leaders Share How Sales Reps Not Using CPQ Take 73 Percent More Time to Configure Quotes

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Atlatl Leaders Share How Sales Reps Not Using CPQ Take 73 Percent More Time to Configure Quotes

November 29
21:52 2018

In the dynamic YouTube video series, Open Mic: Manufacturing Industry Conversations, Marc Murphy, CEO of Atlatl Software, shared a conversation with his Director of Sales, Zac Cooper. In a recent episode, Murphy and Cooper discussed the importance of budgeting software.  View the video:

Cooper shared, “Sales representatives that are not using CPQ (Configure Price Quote) today, take 73 percent more time to configure a quote. Thirty-three percent of a sales rep’s day is spent in an inaccurate quote configuration or inaccurate prospecting due to lack of forecast ability for purchase order conversion. When we are working with customers, we want to ensure that we can provide that inventory exercise.”

Murphy, a widely respected thought leader in the manufacturing sector, recently observed that the success of digital transformation must begin with the optimization and modernization of antiquated sales processes.

About Open Mic: Manufacturing Industry Conversations

This weekly video chat is an opportunity to explore a wide variety of topics, industrial themes, and best of breed practices. The entire series continues to offer unique and accessible insight by two of the most dynamic industrial thought leaders.

About Atlatl Software:

Charleston, SC-based, Atlatl Software ( is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

  • Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.
  • Increases speed and accuracy of configuration and quoting process.
  • Produce dynamic sales approval drawings of products as they are configured.
  • Instantly generate professional quotes with dynamic pricing.
  • Efficiently manage the sales pipeline from lead to close, all on a mobile device.
  • Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl Software on Twitter @Atlatlsoftware.

Media Contact
Company Name: ATLATL Software
Contact Person: Chris Beaudin
Email: Send Email
Phone: (540) 335-1801
Address:658 King St
City: Charleston
State: SC
Country: United States